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SEO stands for ‘Search Engine Optimization’. It’s the practice of making your opportunity you offer be expored by your potetnial but yes rightly so you need to optimize your web pages on your web address url to make yourself reach a high position in the search results of Google or other search engines.  There are certain experts that state user experiences and website usability as an outcome of SEO work but we don’t agree ; one may have a hightly SEO optimized website but its user experince and usability takes a dive out of the window; thaat too the one on the 20th floor….Thats funny isnt it ?  Now coming to thee real topicality of SEO! Here goes

You may also call the SEO marketing as few term as a process of affecting or more I would say manipulating the online visibility of a website such that it gets as much unpaid traffic as possible. The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google and hence when on the subject of visibility what we ask our clients;  are you google enabled and Google friendly?  . SEO is basically the best way to rank your website because you focus on making every aspect of your site awesome; or we can say that as the authors of this blog.

There are several advantages of SEO for your business. By improving your SEO, you can work to expand your visibility of your products and services on the search engines. This helps you reach out in a way and engage more potential customers. What you actually do is increase your chances of bringing in more specific organic traffic by creating more engaging and effective SEO-focused content. So it that it? Easy isnt it ? No ways…read on

What is white hat SEO and an example?

White hat SEO refers to the ethical and legitimate techniques used to improve a website’s search engine rankings. These techniques follow search engine guidelines and focus on creating high-quality content that is relevant to the user’s search queries.

Some examples of white hat SEO techniques include:

1. Quality content creation: Creating engaging, informative, and original content that is relevant to the user’s search queries.
   Keyword research and optimization: Identifying the most appropriate and relevant keywords for a website and optimizing the website’s content around those keywords.
2. Proper website structure and organization: Ensuring that a website is well-structured and easy to navigate, with proper use of headings, titles, and meta descriptions.
3. Link building: Building high-quality, relevant, and natural backlinks to a website to improve its credibility and authority.
   Mobile responsiveness: Ensuring that a website is optimized for mobile devices and provides a positive user experience.

White hat SEO techniques aim to provide a long-term, sustainable approach to improving a website’s search engine rankings, without resorting to spammy or unethical tactics that may result in penalties or even deindexing by search engines.

According to a survey conducted by Moz in 2019, the top 5 most effective white hat SEO tactics were:

1. Creating quality content – 66.3%
2. Conducting keyword research – 60.9%
3. On-page optimization – 60.1%
4. Obtaining high-quality backlinks – 55.7%
5. Improving user experience – 55.1%

Another survey conducted by Backlinko in 2021 found that the top 3 most important ranking factors were:

1. Backlinks – the number and quality of links pointing to a page or site.
2. Content – the relevance, depth, and quality of the content on a page or site.
3. RankBrain – Google’s machine learning algorithm that helps determine the relevance of search results.

It’s worth noting that while these tactics and factors are considered white hat, there is no one-size-fits-all approach to SEO and what works for one website may not work for another. It’s important to continually monitor and adjust your SEO strategy based on your site’s performance and the latest best practices.

What is Black Hat SEO? Examples and Disadvantages”

Black hat SEO refers to unethical or manipulative search engine optimization tactics used to manipulate search rankings and deceive search engines. These tactics are usually aimed at achieving quick results and high rankings in search engine results pages (SERPs, often at the expense of user experience and relevance.

Examples of black hat SEO techniques include:

1. Keyword stuffing: Using excessive and irrelevant keywords on a webpage to manipulate the search engine rankings.
2. Cloaking: Showing different content to search engines than what users see. For example, displaying optimized content to search engines and redirecting users to irrelevant pages.
3. Link schemes: Manipulating links to a website by buying links or participating in link exchanges that are meant to artificially boost the website’s authority and search engine rankings.
4. Hidden text and links: Adding hidden text or links on a webpage to deceive search engines, even though users can’t see it.
   Duplicate content: Copying and pasting content from other websites without permission or attribution.

The major disadvantage of black hat SEO is that it can lead to a website being penalized or banned by search engines. This can have serious consequences for a business, as it can result in a significant loss of traffic, leads, and revenue. Moreover, the effects of black hat SEO can be long-lasting, and it can be difficult to recover from a penalty or ban. Additionally, it is unethical and dishonest, and it goes against the principles of fair competition and transparency.

Mind-boggling SEO facts.

Here are some mind-boggling SEO facts for you:

1. Google currently holds over 92% of the search engine market share worldwide.
2. The top 3 organic search results on Google receive over 75% of all clicks.
3. Mobile devices account for over half of all internet traffic, and mobile searches have surpassed desktop searches.
4. Voice search is becoming increasingly popular, with 55% of households projected to have a smart speaker by 2022.
5. Websites that load in 5 seconds or less have a 70% longer average session duration than those that take longer than 5 seconds to load.
6. Backlinks are still one of the top ranking factors for Google, with high-quality backlinks from authoritative sites contributing to higher search engine rankings.
7. In 2022, it’s estimated that businesses will spend over $79 billion on SEO services and strategies.
   The use of artificial intelligence (AI) in SEO is on the rise, with AI-powered tools being used to analyze data, generate content, and improve user experience.
8. Local search is critical for small businesses, as 46% of all Google searches are seeking local information.
   SEO is an ongoing process that requires continual monitoring and adjustment, as search engines and user behavior continue to evolve.

Noc comes to the part that you contact me; if I impressed you with my choice of words and you know we are rockstars in the subject do write in at enquiry@newton.co.in